Comunicatorium created a methodology that allows to work the communication with quantitative data, based on pillars for action, and organizational culture.

Developed together with the Academy, the CCR methodology allows determining the position of the Organization and its stakeholders on different axes.

Based on a model customized to the reality of each client, the methodology leads to the identification of the communication strategy guidelines and communication plan, translating into results aligned with the purpose of the Organization and business objectives, capable of being measured.

Principles of methodology:

  • Organization Communication Diagnosis
  • Areas of Practice and Communication Priorities
  • Stakeholders Mapping
  • Communication Strategic lines
  • Communication Plan
  • Metrics and KPI’s Definition