The Communication Program for Social Economy was specifically developed for the Institutions and Organizations of the sector, and its objectives are:
- Establish the alignment around the importance of communication in the success of Social Economy entities
- Empower participants through communication techniques and the use of tools to support the construction of their communication strategy and plan
- Knowing good practices for effective communication
The Training Program consists of 4 phases:
- Training
- The importance of communication in the Institutions
- Image and Reputation
- Stakeholders
- The communication strategy
- The Role of Management
- Digital and offline communication | Presence on the Internet and Social Networks
- Key Messages
- Public Speaking | Speech and writing communication
- Presentation techniques | PACK
- Communication Consulting and Diagnosis
- Communication Strategy and Communication Plan
- Consulting and Support