“In a world of constant transformation, where technology has revolutionized the exchange of information between people and institutions, through the creation of new powerful channels, it is fundamental that companies and organizations adjust their communication to this reality.
As such, I consider that a methodology that requires a thorough diagnosis of the processes and elements that define the profile of the communication, which requires the involvement of all sectors of the organization, incorporating their needs, and containing metrics for compliance of the Communication Plan and its evolution, constitutes an important asset for the achievement of the objectives of this organization. “