Strategic Communication Program

This program, a partnership of Catholic-LISBON | Executive Education with the School of Graduate and Advanced Training from UCP Human Sciences Faculty, is intended to give participants an integrated communication vision in the management of companies and provide them with knowledge to make this management effective.

Decisions on what to report, to whom, and how, at any time, must be viewed as strategic business decisions and be managed in an integrated manner. The Strategic Communication Program, through a conceptual approach and discussion of case studies, is intended to give answers to these.

Luis Roberto and Vera Norte are part of the Teachers group and are responsible for the subject “Online and Offline Media Management”.

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