ASSOFT - Portuguese Software Association and Comunicatorium, communication consultant with special skills in the area of organizational communication, have established a collaboration protocol.

The objective is to promote the joint organization of seminars on communication, responding to the needs of the sector, and in the divulgation, provision of the services of strategic communication consultancy and competencies development to ASSOFT Associate Members, with special conditions.

"We believe that cooperation with ASSOFT is fundamental for the development of software companies in Portugal, and communication is a factor of strategic importance for the sector," says Luís Roberto, Partner-founder of Comunicatorium. "We want to continue to innovate and share the knowledge we have experienced over the years", explains Vera Norte, the company's co-founder.

Luís Sousa from ASSOFT, argues that the development strategy of the sector is necessarily forced by its position in terms of better communication. ”The software made in Portugal is already recognized as a product of excellence. The projection of the same in the international market brings us new challenges, in particular, in the level of strategic communication. This partnership intends to support our Associates in this domain. "

In the market since 2014 , the consultancy company Comunicatorium developed in partnership with Universidade de Aveiro a new and innovative product : Platform Comunicatorium.

Being a digital tool and being unique in the market , it has as main objective to help and support organizations to manage their communication independently of their size or sector.

Technology is driving communication and with this platform there is an innovative way to help organizations diagnosing and building their communication strategy based on their business needs
Chosen as one of the 150 Portuguese startup´s to be present in the web summit the Comunicatorium Platform is preparing the its internationalization.

“Taking part of this event at global scale is for us a big added value and a push forward to our internationalization” says Vera Norte.

“The contacts we had so far are increasing our expectations for this next step“ added Luis Roberto.

https://www.flickr.com/photos/133639888@N07/albums/72157666071957869

The Portuguese–China Chamber of Commerce and Industry and Comunicatorium ,the communication consulting company that developed the innovative Plataform Comunicatorium, signed a partnership agreement.

The purpose is to promote the consultation services to the chamber members and other entities with a special emphasis on the Chinese community in order to contribute for their establishment in the Portuguese market . The Comunicatorium Platform was developed together with Aveiro University and the software company MicroY/O to give an innovative answer to companies that want to manage their communication aligned with the business and the company culture.

The platform supports all organizations to make a data analysis diagnosis , to choose the best communications strategy and to manage the communication plan in an integrated way and with the measurements in place in order to evaluate the communication results.

A Câmara de Comércio e Indústria Luso-Chinesa (CCILC), cuja fundação reporta a 1978, é a principal entidade privada de apoio ao desenvolvimento do relacionamento económico e comercial entre Portugal e a República Popular da China, procurando fomentar e facilitar a interação entre empresas e instituições dos dois países.

About CCILC

The Portuguese–China Chamber of Commerce and Industry (CCILC), was founded in 1978 and is the main private entity supporting the development of the economic and commercial relationship between Portugal and China , facilitating the interaction among companies from both countries. In its activity the chamber develops a group of services from external commerce to investment , supporting the internationalization , giving consultancy, promoting networking through the organization of events and giving assistance on translations or other interpretation services.

CCILC is an imporant platform for the companies of both countries to develop their comercial activities and investmnts in a more eficient , informed and safe way.

“We believe that cooperation between entities is key for the economic development of the Chinese companies in Portugal being communication a critical success factor in all the process” - says Luis Roberto , co-founder of Comunicatorium.

“If communication is key for any organization is even more important for the ones coming to a new country”, says Vera Norte co-founder of Comunicatorium

CCILC gives major importance to the establishment of partnerships with entities that are a reference members of the association in China and in Portugal , providing to their members qualified and professional support in different areas, promoting new business opportunities Members have discounts and privileges in all services and are priority when any information related to their activity is requested to CCILC.

CONTACTS:
Portuguese–China Chamber of Commerce and Industry:
+351 21 793 42 84| geral@ccilc.pt
Comunicatorium – Communication:
+351 21 041 59 20 | geral@comunicatorium.com

With the subject; "Accelerate Digital Transformation in Small and Medium Size Companies ", a breakfast to entrepreneurs was held on May 17 , hosted by the Portuguese Chamber of Commerce and Industry of Lisbon. In this iniciative were present the secretary of State of Industry; João Vasconcelos, Joaquim Falcão de Lima; manager at Brisa, Pedro Guedes de Oliveira; representing Forum for Digital Competences and Rute Medo from Santander Totta bank.

We believe that digital transformation is crucial to all organization’s success and can be an extraordinary advantage for small and medium companies. Underlining the Secretary of State for Industry words, Portugal today is living an industrial revolution having all the conditions to be victorious.

Comunicatorium also invested in digital and customized solutions to each costumer reality and has launched in the market a digital platform which main objective is to contribute to a more effective (measuring results) communication in companies aligned with the business’s goals.

We chose internal communication as the theme for the April Newsletter. Why? Because long gone are the time when internal communication has as its main responsibility the events management in organizations. In later years, the companies have been making a strong commitment to their employees, believing that integrated and motivated teams reinforce the company's reputation.

Even in times of uncertainty caused by restructuring processes and adjustments, internal communication creates the confidence and the necessary unity to make stronger and more successful teams.

Because speaking today of internal communication is vital to have a strategic alignment with the business objectives that are intended to be reached, where each employee knows exactly the importance of their contribution to the organization’s success.

Because speaking today of internal communication necessarily implies that we do it in a transparent and coherent way, encouraging employee involvement through individual and collective practices, stimulating integration and inspiring participation in the organization’s life.

Because speaking today of internal communication is talking about the digital era and the new communication models, responsible for new forms of interaction. It's talking about brand ambassadors, human capital and ethical values. It is to speak of the organizational culture, ... it is, in short, to speak of internal communication strategy.

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Comunicatorium announces new partnerships

Following our Partnership policy, we welcome the entry of two new partners in the Comunicatorium space. White Brand Services and Epoch Multimedia. The partnership with WHITE arises in a context of complementary services in order to better serve our clients.
To know more

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Comunicatorium and The Chamber of Commerce organize good practices session

The "A2A Know How & Good Practices" session was held at the Portuguese Chamber of Commerce and Industry and was dedicated to the effectiveness of Communication.
To know the 6 steps to follow and measure the quantitative results generated by the business communication actions, based on the indicators…
To know more

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I National Marketing and Communication Forum

Comunicatorium joined the first National Marketing and Communication Forum, a LIDE Marketing & communication comité initiative of LIDE Portugal - Group of Business Leaders, which brought together academics, CEOs, marketing and communication directors from some of the most ...
To know more

The "A2A Know How & Good Practices" session was held at the Portuguese Chamber of Commerce and Industry and was dedicated to the effectiveness of communication.

To know the 6 steps to follow and measure the quantitative results generated by the business communication actions, based on the indicators: the "intangible", the "immeasurable" and the goals for success was the objective of this action that counted with the participation of large dozens of entrepreneurs, marketing and communication managers.

According to Comunicatorium, the Communication effectiveness in companies passes through the capacity and availability of them to evaluate their communication success. Only then we will be able to correctly assess strategies, redefine goals, and appraise communication initiatives. To say that "

Link to the event: https://www.ccip.pt/pt/associados/artigos-a2a-know-e-boas-praticas/1104-comunicatorium-como-medir-a-comunicacao-em-6-passos

Following our partnership policy, we welcome the entry of two new partners in the comunicatorium space.White Brand Services and Epoch Multimedia.

The partnership with WHITE arises in a context of complementary services in order to better serve our clients.

To Filipa Montalvão, Partner Co-Founder, "The partnership with COMUNICATORIUM is a natural volution of the professional relationship that the agency has been developing over the last 2 years with this company and presents itself as an added value for our customers where we can bring even more value in the strategic consulting areas as well as in the marketing and communication valences."

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About WHITE Brand Services

Founded in November 2006, the White Brand Services is a creative agency specialized in branding & design applied to the creation or brand management, monitoring and anticipating the concept evolution and trademark uses in organizations, preparing customers today for tomorrow's challenges. Throughout its 10 years of existence, the Agency was responsible for the development and
implementation of numerous brands and inúmeras marcas e eixos de comunicação.
A agência privilegia uma abordagem assente numa metodologia analítica, estratégica e criativa, desenvolvendo e implementando projetos de Branding, Campaign, Editorial e Events.

About Epoch Multimedia

Integrated in the Epoch Group, Epoch Multimedia was born in April 2001, focusing on IT and Web Development.
Throughout this period, Epoch Multimedia has accumulated IT Solutions competences with experience in auditing, design, planning, security and maintenance of computer systems and in the design and production of Web Solutions.
The partnership with Epoch Multimedia, an Epoch Group company was established with the goal of creating an area specialized in information technology and web development.
"For Comunicatorium, it is important to consolidate these partnerships, especially in areas where the know-how and expertise are differentiating factors".
For Epoch Multimedia, "The partnership with Comunicatorium is an essential step in the strategic reflection of communication, as a significant variable in the implementation of technological solutions."

Comunicatorium joined the first National Marketing and Communication Forum, a Lide Marketing & Communication comité initiative of Lide Portugal - group of business leaders, which brought together academics, CEOs, marketing and communication directors from some of the most prestigious national and international brands to debate the importance of strategy and leadership in the construction of the organization’s reputation.

The initiative, under the theme "Reputation - Strategy and Leadership", took place at the Carris Museum on April 20, in Lisbon, and privileged the sharing of experiences among the participants through “round tables” debates about "Leaders Reputation", "Digital Communication ", "Marcating “- The new brand paradigm", in addition to the "Corporate Reputation" study presentation and the questionnaire and its results about the competencies and profile of the “Communication and Marketing Manager 2030”.

Inês Caldeira (L’Oréal), Isabel Borgas (NOS),Ricardo Tomás (Volkswagen), António Henriques (CH Consulting), Joana Queiroz (Fidelidade), Patrícia Fernandes (Montepio), Pedro Norton de Matos (Greenfest), Helena Laymé (IAPMEI) and Rita Vale (Catholic University) were some of the invited speakers of the 1st National Marketing & Communication Forum. They shared the strategy carried out by their organizations in building their reputation. The session was opened by Tiago Farias, The Carris Chairman of the Board Director who spoke about the company's 145 years of history and the importance of communication.

(image in portuguese only)

Internal communication is a strategic function of organizations with a key role in building identity, organizational culture and motivating winning teams around common goals. What should be included in the Internal Communication Strategy? The Comunicatorium shares with you 10 recommendations.

We all already know that Communication is a determinant factor in building the company’s image and reputation. It depends on our ability to build relationships and to promote dialogue between companies and stakeholders - our Stakeholders.

Nowadays, companies operate in increasingly turbulent and competitive markets with a variety of people and institutions committed to its success. Winning the support of the various groups and assessing their impact on the strategies implementation and organizations performance is today the secret of many companies' success.

This ability to build relationships between groups based on trust and transparency leads to strong and lasting bonds, based on the share of knowledge and know-how, promoting shared value creation. This is our vision.

This year ending is marked by many agreements made with different entities believing that Communication (when effective) can become the organizations main strategical partner. Throughout this year several were those who wanted to share their experience, enriching our discussion spaces around the common goal that move us.

To all of them, our Stakeholders, thank you for your faith in us. And because December has come it is the moment to wish you

Merry Christmas and a New Year full of success

The Comunicatorium team

VIEW THE DECEMBER NEWSLETTER COMPLETE VERSION.