Internal communication is the source of values and cultural references of organizations to the internal public.
It is essential that internal communication is aligned with the strategic objectives of the organizations, promoting the involvement and the commitment of employees with these objectives.
Comunicatorium has a program for defining the Comms path of the internal communication, composed by 3 phases:
- Internal Communication Survey
Advice to employees on the Importance, Objectives, Priorities of Internal Communication, and the preferred channels of communication
- Focus Group
Listen to employees about their vision and expectations regarding the role of internal communication.
Establish discussion, evaluate root cause, the impact of results and suggestions
- Comms Path
Mapping the inputs produced by the Focus Groups, and production the recommendations for the activity areas