The "A2A Know How & Good Practices" session was held at the Portuguese Chamber of Commerce and Industry and was dedicated to the effectiveness of communication.
To know the 6 steps to follow and measure the quantitative results generated by the business communication actions, based on the indicators: the "intangible", the "immeasurable" and the goals for success was the objective of this action that counted with the participation of large dozens of entrepreneurs, marketing and communication managers.
According to Comunicatorium, the Communication effectiveness in companies passes through the capacity and availability of them to evaluate their communication success. Only then we will be able to correctly assess strategies, redefine goals, and appraise communication initiatives. To say that "