Comunicatorium joined the first National Marketing and Communication Forum, a Lide Marketing & Communication comité initiative of Lide Portugal - group of business leaders, which brought together academics, CEOs, marketing and communication directors from some of the most prestigious national and international brands to debate the importance of strategy and leadership in the construction of the organization’s reputation.
The initiative, under the theme "Reputation - Strategy and Leadership", took place at the Carris Museum on April 20, in Lisbon, and privileged the sharing of experiences among the participants through “round tables” debates about "Leaders Reputation", "Digital Communication ", "Marcating “- The new brand paradigm", in addition to the "Corporate Reputation" study presentation and the questionnaire and its results about the competencies and profile of the “Communication and Marketing Manager 2030”.
Inês Caldeira (L’Oréal), Isabel Borgas (NOS),Ricardo Tomás (Volkswagen), António Henriques (CH Consulting), Joana Queiroz (Fidelidade), Patrícia Fernandes (Montepio), Pedro Norton de Matos (Greenfest), Helena Laymé (IAPMEI) and Rita Vale (Catholic University) were some of the invited speakers of the 1st National Marketing & Communication Forum. They shared the strategy carried out by their organizations in building their reputation. The session was opened by Tiago Farias, The Carris Chairman of the Board Director who spoke about the company's 145 years of history and the importance of communication.