COMUNICATORIUM PARTICIPATED IN THE APCE CONGRESS ON 30 MARCH IN THE ELECTRICITY MUSEUM. THE THEME WAS BUSINESS COMMUNICATION – CHALLENGES FOR ORGANIZATIONS ASPIRING TO BECAME HUMAN.
This event was joined by 150 congressman and more than 20 speakers distributed in 5 panels. The themes were about communication in its dimension between the interior world (the organizations) and the exterior world, reveling the importance of sociological, technological, economical, financial and behavioral perceptions.
Communication, Reputation and Social Responsibility, were the discussion mottos, where the Comunicatorium has had the opportunity to share its experience and its program of Social Economy Capacitation in partnership with Montepio Foundation.
For Luís Roberto “The communication is a vital process for every organization who wants to build a solid image in the market where it operates, so it is fundamental for the social economy institutions to have a communication strategy, focused in the mobilization and public commitment, in the share of its projects and action results, projecting its institutional image.”